Coach Wellbeing Initiative: Supporting Coaches’ Mental Wellbeing
Helping coaches and sporting organisations understand hidden pressures and create healthier coaching environments.
Why Coach Wellbeing Matters
The Pressures of Coaching Are Not Always Visible
Coaches are expected to lead, make difficult decisions, support others and perform under constant pressure. Yet the emotional, psychological and organisational demands of the role are often overlooked.
Coach wellbeing can influence communication, relationships, decision-making, retention and performance. Recognising these pressures is not about lowering standards. It is about creating environments in which coaches can lead and perform sustainably.
Introducing The Invisible Load
Pressure, Stress and Sustainable Coaching in Rugby Union
The Invisible Load explores the pressures coaches carry beyond the touchline.
Drawing on extensive research and conversations with coaches from grassroots, community, academy, professional and international rugby, the book examines the emotional, psychological and organisational demands that often remain unseen.
It considers the difficult decisions, expectations, relationships and responsibilities that coaches manage while continuing to lead, support others and perform under pressure.
This is not a book about removing challenge or lowering standards. It is about recognising the person behind the coach and encouraging healthier, more sustainable coaching environments where wellbeing and performance can exist together.
Available from 7 August 2026.
Link to purchase the book: https://amzn.eu/d/07OfLq9O
Contact Us
Start a Conversation
We welcome conversations with coaches, clubs, universities, governing bodies, and sporting organizations interested in creating healthier coaching environments that promote mental wellbeing for coaches and enhance support systems in coaching.
Message us on WhatsApp
Coach Wellbeing Initiative
Email: stuart@coachwellbeinginitiative.com Website: www.coachwellbeinginitiative.com
